HONDA LAUNCHES NEW DOG-FIRST TECHNOLOGY, PAW-S

· New car boot technology designed for pets, launching with dog variant.

· Completely customisable to the needs of your breed.

· Cat, rabbit and pygmy goat accessories to follow later in the year

· Available on all new Honda e:Ny1, electric SUV cars from 01 April.

Honda has launched a state-of-the-art, dog-first technology, PAW-S, (PAW-sensor), for our beloved furry friends. This ground-breaking, vehicle entry activation system allows your dog to access the car boot, and a plethora of canine-friendly amenities, without owner intervention.

Honda’s Pet Activated Wireless System, or PAW-S, is exclusively available in all new e:Ny1 models ordered from 01 April 2024. It can also be retrofitted to existing models at local retailers across the country.

A bespoke PAW-S tag, available in vehicle complementary colours such as Black Pearl and Aqua Topaz, will automatically open your locked car boot when it senses your dog approaching the car.

To ensure no mishaps while driving, once your dog is in the car, the door will close and cannot be opened from the inside. Smart technology ensures that your dog is safely secured in the boot.

PAW-S was designed for dogs, by dogs. Honda’s pet product team surveyed more than 300 dogs, across 52 different breeds, to find out what makes them wag. This insight was used to create a first of its kind, nose-activated infotreatment system. Features include:

Fully functional sat nav, with alerts for nearby parks and woodland areas.
A contact list of their canine pals for impromptu playdates.
Sophisticated climate control for maximum canine comfort.
Engaging, interactive video footage of birds and fish in their natural habitats.
Walkie-talkie feature for easy communication with the front seat driver.

Drivers can prioritise their canine’s comfort without compromising their safety or reducing storage capacity for dogless trips. PAW-S-equipped vehicles feature:

ISOFIX points for dog harness attachment.
A Honda-branded collar.
Recessed spill-proof bowl holders.
Bowl holder inserts, so that the boot retains functionality.

For drivers looking to press pause on barking, whining, and scratching in the back of the car, Honda’s PAW-S technology combines safety and entertainment to make drives more enjoyable for everyone – whether you’re travelling four miles or 400 miles, with a Chihuahua or a Great Dane.

Your vehicle’s boot can be customised to suit the unique needs of your breed, with optional extras such as:

Automatic unfolding steps, allowing small breeds easy access.
Removable ‘accident’ corner, for dogs that may not be able to wait.
Paw-activated treat dispenser.
In-built toy, with rope, squeak and chew options.

Annie Mal, Head of Pet Products at Honda, said: “After the success of our Pet Co-Pilot Front Seat two years ago, which received great a-paws, we have been working tirelessly with our canine colleagues to grow our dog-friendly offering. Our Pet Activated Wireless System was designed to ensure your dog's comfort on every single journey.

“Whether you’re heading to the local dog park for ‘walkies or embarking on a bigger trip for a much-needed holiday, PAW-S means that your dog will be calm, content and ready to take on whatever you have planned.”

Honda’s Pet Activated Wireless System will be available for other domestic animals in the next six months, with optional extras catering to cats, rabbits and pygmy goats launching first due to popular demand.

-ENDS-

Notes To Editor

Happy April Fool’s Day!