01.04.2009 Honda's participation in IAA 2009 About Honda's participation in IAA 2009
In response to economic climate, Honda cancels participation in IAA 2009, while strengthening environment and customer focused activities.
March 31st 2009 - Honda has announced today that it will not participate in IAA, Internationale Automobil Ausstellung, known as Frankfurt motor show, this year. Due to the unprecedented market downturn, Honda has decided not to participate in the Frankfurt motor show this year.
As seen in the withdrawal from Formula One, Honda is trying to reduce every possible cost in various areas including manufacturing, sales and marketing activities to strengthen its business constitution to overcome the current tough business climate.
During the 4-month shutdown to adjust the inventory balance, Honda's UK car manufacturing facility in Swindon is taking full advantage of this production suspension to refurbish its plants. This time is also being used to prepare for the smooth introduction of Jazz into the Swindon factory planned for autumn this year.
Honda is the world's biggest engine manufacturer with 24 million engine powered products sold in 2008 in the areas of automobiles, motorcycles and power equipment, and is acting to swiftly respond to the unprecedented global situation. While vigorously undertaking every possible cost reduction measure, Honda is also focusing on research and production of environmentally responsible products.
The Insight Hybrid will be on sale in Germany from April18th, this all-new hybrid car has already had more than 18.000 customer orders in Japan just in the first month, more than three times its monthly sales target in Japan. To further enhance its low environmental impact offering, Honda will bring to market a sporty Hybrid based on the CR-Z Concept in 2010 which will be followed by a Jazz Hybrid.
During the autumn 2009 Honda will begin a new research project of Fuel Cell technologies in Germany. This involves permanent deployment of FCX Clarity in Europe, Honda's cutting edge hydrogen fuelled, zero emission vehicle, which is already leased to customers in the USA and Japan. Honda R&D Europe (Deutschland) GmbH in Offenbach will use the FCX Clarity for long-term research of Fuel Cell technology and Hydrogen refuelling conformity in European conditions.
Honda will divert the resources for environmentally responsible technology to win the race for Zero Emissions.
Furthermore, Honda will also place even greater emphasis on customer service in 2009. On March 23rd the ground breaking ceremony for the new Honda Academy for Europe at Erlensee near Hanau in Germany took place. This €15m project will give even greater training to Honda and dealer's staff to assist them in exceeding customer's expectations in the future. About Honda's participation in IAA 2009
In response to economic climate, Honda cancels participation in IAA 2009, while strengthening environment and customer focused activities.
March 31st 2009 - Honda has announced today that it will not participate in IAA, Internationale Automobil Ausstellung, known as Frankfurt motor show, this year. Due to the unprecedented market downturn, Honda has decided not to participate in the Frankfurt motor show this year.
As seen in the withdrawal from Formula One, Honda is trying to reduce every possible cost in various areas including manufacturing, sales and marketing activities to strengthen its business constitution to overcome the current tough business climate.
During the 4-month shutdown to adjust the inventory balance, Honda's UK car manufacturing facility in Swindon is taking full advantage of this production suspension to refurbish its plants. This time is also being used to prepare for the smooth introduction of Jazz into the Swindon factory planned for autumn this year.
Honda is the world's biggest engine manufacturer with 24 million engine powered products sold in 2008 in the areas of automobiles, motorcycles and power equipment, and is acting to swiftly respond to the unprecedented global situation. While vigorously undertaking every possible cost reduction measure, Honda is also focusing on research and production of environmentally responsible products.
The Insight Hybrid will be on sale in Germany from April18th, this all-new hybrid car has already had more than 18.000 customer orders in Japan just in the first month, more than three times its monthly sales target in Japan. To further enhance its low environmental impact offering, Honda will bring to market a sporty Hybrid based on the CR-Z Concept in 2010 which will be followed by a Jazz Hybrid.
During the autumn 2009 Honda will begin a new research project of Fuel Cell technologies in Germany. This involves permanent deployment of FCX Clarity in Europe, Honda's cutting edge hydrogen fuelled, zero emission vehicle, which is already leased to customers in the USA and Japan. Honda R&D Europe (Deutschland) GmbH in Offenbach will use the FCX Clarity for long-term research of Fuel Cell technology and Hydrogen refuelling conformity in European conditions.
Honda will divert the resources for environmentally responsible technology to win the race for Zero Emissions.
Furthermore, Honda will also place even greater emphasis on customer service in 2009. On March 23rd the ground breaking ceremony for the new Honda Academy for Europe at Erlensee near Hanau in Germany took place. This €15m project will give even greater training to Honda and dealer's staff to assist them in exceeding customer's expectations in the future. 
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